According to a survey commissioned by the NCAA and the St. Louis Organizing Committee, the 2005 NCAA Men's Final Four generated an economic income of $71.9 million for the St. Louis metropolitan area.
[R]esearch estimates that the Final Four brought more than 54,000 visitors to the region. According to survey results, those visitors were responsible for:
"This information confirms what we have learned in the past," said Gregory A. Shaheen, NCAA vice-president for Division I Men’s Basketball and Championship Strategies. "The Final Four is a wonderful event for the host city."